Onboarding experience

Design improvements for the trial onboarding guide targeted at small business merchants, leveraging A/B testing and close collaboration with marketing to increase the engagement and conversion rate.

Platform

Web

Company

BigCommerce

Team

1 Product Designer 1 Product Manager 1 Researcher 2 Engineers

Timeline

2 months Launced in 02/2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Design improvements for the trial onboarding guide targeted at small business merchants, leveraging A/B testing and close collaboration with marketing to increase the engagement and conversion rate.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

Feedback from users highlighted the app’s ease of use, reliability, and the valuable insights it provided, cementing GlobalFinance Inc.'s position as a leader in international financial services.