Navigation redesign

A high-complexity navigation redesign impacting over 100,000 merchants, including aligning cross-functional stakeholders, validating design decisions through user testing, and building a design system.

Platform

Web

Company

BigCommerce

Team

1 Product Designer 1 Product Manager 1 Researcher 4 Engineers

Timeline

1 year Launched in 10/2024

App Screen with open sidebar
App Screen with open sidebar
App Screen with open sidebar

The platform’s navigation supports over 100,000 users but hadn’t been updated for years. It presented several UX problems and the design was outdated. The project scope was ambiguous initially, to help us align on objectives, I took the lead by asking the question: what problems do we want to address for them? I facilitated 2 workshops to help the team identify and prioritize the problems.

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer
App Measure Weight Screen
App Measure Weight Screen
App Measure Weight Screen

The new navigation was successfully rolled out to 100,000 users, with 90% of users choosing to stay opted-in after trying it.